Brands within the Sports & Entertainment (S&E) industry have a distinct advantage when using the Chirpsaw platform.
Chirpsaw was designed to provide brands with a multi-channel digital approach to engaging their fan base. Within S&E, fans are most passionate after specific polarizing moments in time.
At every home game the audience is comprised of three role types:
- Fans of the home team
- Fans of the away team
- Attendees that are indifferent.
Although there are three unique roles within the audience, combined, they are all one customer during the time they are at your venue.
Having a call-to-action pre, during, and post game - that is presented in a game fashion - allowing attendees to answer with their mobile device, will give you a much larger response rate than traditional surveys.
Fans of bands or movies are just as passionate as those attending a sporting event. Knowing the window you have within a moment, the Chirpsaw platform can deliver the appropriate question at the appropriate time so you can deepen your level of engagement with that fan base.